David Simutis

Member since September 2005Contact David

I've worked in ad tech, creative production, media planning, and strategy.

4 Sound Solutions To Rich-Media Programmatic's Top Challenges in Real-Time Daily on 06/15/2016
Effective digital advertising comes from that powerful combo of placement, timing, and engagement. Programmatic, the relatively new power-hitter on the digital team that's been moving up the ranks these past few years, handles ad placement and timing like a pro-and is improving all the time. That solid performer, rich media, on the other hand, brings advertising engagement: the experiential element that makes an advertiser's message "stick." With these two powerful digital athletes, you'd think programmatic and rich media would be hitting grand slams for advertisers left and right. But programmatic hasn't fully welcomed rich media's contributions to its team, or at least not yet. And there are a few reasons why.

Get Ready For Mobile Ads You Can't Escape by Mark Walsh (Online Media Daily on 01/25/2010)
Have we learned nothing about what actual people want? They don't want to be forced to see ads; they want relevant and engaging content providing a useful message from advertisers. This will only teach people to ignore ads on mobile before the format can take off. On a separate note, when is someone going to poll TV viewers and ask them if they'd like commercials or not?
EyeWonder Takes Takeovers To Another Level by Gavin O'Malley (Online Media Daily on 07/08/2009)
No mention of what *users* are actually looking for? Just publishers and marketers? No wonder people generally hate online ad units. (Pun not intended.)
Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds by Gavin O'Malley (Online Media Daily on 06/17/2009)
So if they're 8-25x more expensive and get a CTR of 10x the average of .14%, how is that more bang for the buck? Not to mention we see interaction rates in the high double figures for rich media ads with video... Death to CTR.

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