Brian Pettigrew

Articles by Brian All articles by Brian

• Don't Let Great Content Die On The Social Vine in Marketing: Entertainment on 06/30/2016
  

  The days when marketers could strike the viral lode with their latest Facebook post, YouTube video or "tweet in the dark" are yesterday's success stories. Today, viral happens when marketing dollars are invested in social platforms as media outlets.

Comments by Brian All comments by Brian

• Media Supplier of the Year: The Mainstream Media (a.k.a. "Fake News") by Joe Mandese (Agency of the Year on 01/05/2021)
  

  I totally see what you're implying, and do appreciate the euphamism. I just have to roll my eyes everytime I see MSM referenced by people who believe the Media is the 'enemy of the people.' I honestly think they just use it as "any media that doesn't reinforce my beliefs." Mainstream thinking really, instead of media. So I like to stay away from it as much as possible. There's Mass Media (National), Local, Niche, Trade media, etc. But there really is no such thing as MSM imo. The lack of media literacy in this world is stifling. That said, I personally think The Atlantic did excellent work throughout the year. The Washington Post is another standout. But to your point, there really is a wealth of tremendous media out there who did amazing work this year. Appreciate your response.

• Media Supplier of the Year: The Mainstream Media (a.k.a. "Fake News") by Joe Mandese (Agency of the Year on 01/05/2021)
  

  So is Fox News part of MSM or not? Do they share in this award? What about OANN, or Newsmax? Each reach millions of people. Personally I detest the phrase Mainstream Media. It's used in a way to dismiss legitimate media and bouy the fake news. So while I appreciate the sentiment of this award, I really dislike the use of the term. The media is better off if we don't give it credance. 

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