Articles by Sree All articles by Sree
- Is Deterministic Data Better Than Probabilistic Data? Maybe Not in
Digital News Daily on
When you consider the primary appeal of digital marketing -- being able to measure, in real time, how your advertising is performing -- using deterministic data seems like the only reasonable choice. However, despite it being based on actual purchase or usage, deterministic data has its own difficulties.
- Buy Side, Where Real Money Is Made, Seldom Talks in
Real-Time Daily on
In the investment world, the sell side does most of the talking; the buy side seldom talks. What you read in media all the time is not what is actually happening in the buy side, where real money is invested. In the brand investment world, the strategies promoted by the sell side -- mainly ad-tech vendors and publishers -- are seldom the most effective now. Here are three areas to demonstrate the difference.
- To Secure Transparency, Garden Owners Should Share Data in
Viewability is a good place to start, it doesn't go far enough. Brands need to understand that viewability contributes to their branding campaign? What business results did it achieve? Sales is the ultimate goal, but in most cases user data on sales doesn't scale or is not timely or both.
- Lower Funnel Fallacies in
The luxury of measuring one-to-one conversions and transactions is a big reason why digital spend is going to surpass television spend for the first time in history next year.