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Michael Hahn

Member since July 2016Contact Michael

Michael Hahn is General Counsel of Interactive Advertising Bureau, Inc. and IAB Technology Laboratory, Inc.

Articles by Michael All articles by Michael

  • Why The OpenRTB Does NOT Violate The GDPR in Digital News Daily on 02/13/2019

    OpenRTB is merely a communication protocol that supports real-time bidding for the delivery of advertising to consumers at a particular point in time.

  • Programmatic Shift Hurts Publishers That Cater To Children  in Real-Time Daily on 08/03/2016

    Programmatic advertising is growing exponentially, accounting for over 50% of all display advertising revenues, according to the Interactive Advertising Bureau. Yet such growth has not taken hold among publishers with Web sites directed at children, despite the fact that programmatic can increase revenues, decrease transaction times and shrink direct sales overhead.

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