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Bill Morrow

Member since January 2004Contact Bill

Media Strategy Executive focused on growing advertising revenue for media companies via sponsorship, audience data, programmatic, inventory yield and consumer trends.

Articles by Bill All articles by Bill

  • Programmatic Shift Hurts Publishers That Cater To Children  in Real-Time Daily on 08/03/2016

    Programmatic advertising is growing exponentially, accounting for over 50% of all display advertising revenues, according to the Interactive Advertising Bureau. Yet such growth has not taken hold among publishers with Web sites directed at children, despite the fact that programmatic can increase revenues, decrease transaction times and shrink direct sales overhead.

Comments by Bill All comments by Bill

  • Programmatic Shift Hurts Publishers That Cater To Children by Michael Hahn and Bill Morrow (Real-Time Daily on 08/03/2016)

    Thanks for the comment Gary, and congrats on the partnership w/ Rubicon announced last week. In the article we mention that "solutions are in their infancy". Perhaps we only have a different viewpoint on the progress of the solution, rather than the problem. When I had shared programmatic responsibility for a portfolio that included Cartoon Network, I asked our SSP Rubicon for a solution to this conumdrum. It's great to see it is coming to fruition and we are rooting for the success of such platforms. I will e-mail you to discuss further. - Bill

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