Media Strategy Executive focused on growing advertising revenue for media companies via sponsorship, audience data, programmatic, inventory yield and consumer trends.
- Programmatic Shift Hurts Publishers That Cater To Children in
Real-Time Daily on
08/03/2016
Programmatic advertising is growing exponentially, accounting for over 50% of all display advertising revenues, according to the Interactive Advertising Bureau. Yet such growth has not taken hold
among publishers with Web sites directed at children, despite the fact that programmatic can increase revenues, decrease transaction times and shrink direct sales overhead.
- Programmatic Shift Hurts Publishers That Cater To Children
by
Michael Hahn
and
Bill Morrow
(Real-Time Daily on
08/03/2016)
Thanks for the comment Gary, and congrats on the partnership w/ Rubicon announced last week. In the article we mention that "solutions are in their infancy". Perhaps we only have a different viewpoint on the progress of the solution, rather than the problem. When I had shared programmatic responsibility for a portfolio that included Cartoon Network, I asked our SSP Rubicon for a solution to this conumdrum. It's great to see it is coming to fruition and we are rooting for the success of such platforms. I will e-mail you to discuss further. - Bill