Articles by Kristi All articles by Kristi
- From 'Wonder Woman' Director To Kim Kardashian: How Women Are Impacting Business, Media And Politics in
MAD on
07/04/2017
"Women are the majority in this country, and that's worth repeating," stated actress Kerry Washington to the hundreds of influencers on a mission to improve the power imbalance in politics, business, media and cyberspace. The recent Forbes Women's Summit was an enthusiastic sharing of insights and inspiration.
- Clients Are Driving Diversity In Adland in
MAD on
09/06/2016
Agencies have struggled for years with their (lack of) diversity problem. Now two bold CMOs are asking for an unprecedented change-change in the faces of the people who serve their business. It's not a quota but rather a request that their marketing teams reflect the face of their own organizations and more importantly, their consumers.
- A New Creative Strategy for Agency Diversity, Briefly in
MAD on
08/24/2016
Typical diversity initiatives aren't effective in agencies, because agencies aren't typical businesses. We need a much more strategic and creative solution than the one-size-fits-all diversity approaches proliferating.There is no document more critical to the craft of great advertising than the creative brief. So here's one to inspire breakthrough creative ideas for the diversity issues facing us.
- Thank You, Mister Roberts in
MAD on
08/02/2016
Searching for what she terms "the silver lining in the gender bias revelations at Publicis," contributor Kristi Faulkner, President and Co-Founder Womenkind and Co-Founder Beyond Bias, writes an open thank you note to Saatchi & Saatchi Executive Chairman Kevin Roberts. Roberts was recently suspended after publicly declaring that Adland's gender diversity debate was over and that many talented women in the business simply don't want to be promoted to the industry's top management ranks. Many, if not most in the industry disagree.
Comments by Kristi All comments by Kristi
- Clients Are Driving Diversity In Adland
by
Kristi Faulkner
(MAD on
09/06/2016)
Thanks, Doug.
- A New Creative Strategy for Agency Diversity, Briefly
by
Kristi Faulkner
(MAD on
08/24/2016)
You are absolutely right, Anna Christina, which is why I contend that diversity is not working in agencies right now. We at Beyond Bias has a plan to fix that, and it aligns exactly with your vision. Thank you for you comment!
- Saatchi & Saatchi's Kevin Roberts Put On Leave For Diversity Comments
by
Steve McClellan
(MAD on
07/30/2016)
Personally, I think we owe Kevin Roberts a debt of gratitude for revealing the ugly truth about misogyny at Pubicis and in our industry. The first step towards solving a probelm is admiting it. And finally, someone has, in a big way. The man who created Lovemarks, espousing respect and empathy, is the ideal person to champion diversity. So I wrote him this thank you note: https://goo.gl/ZBrWfa
- A Discredit To His Place
by
Bob Garfield
(Garfield at Large on
08/01/2016)
Personally, I think we owe Kevin Roberts a debt of gratitude for revealing the ugly truth about misogyny at Pubicis and in our industry. The first step towards solving a probelm is admiting it. And finally, someone has, in a big way. The man who created Lovemarks, espousing respect and empathy, is the ideal person to champion diversity. So I wrote him this thank you note: https://goo.gl/ZBrWfa
- Women STILL Hate Wall Street - Just When They Need It Most
by
Stephen Reily
(Engage:Boomers on
06/13/2016)
Sadly, your observations are just as relevant today as they were in 2009. Womenkind has been working with innovative financial insitutions for the last eight years to help them undertstand and better serve the finanical needs of women. And here're what we know: women have very different finacial goals than men. Part of it is demographics - women outlive men and earn less over a lifetime than they do; so the way they mange money has an entriley different end game. Meanwhile, women control more wealth than man -- a figure that is rapidly approaching 60%. Consider that a global study by BCG revealed that financial services are is the one consumer industry women are most dissatified with. Couple i with the fact that more than three-quarters of women consider themselves the CFO of the home, and fit's easy to calculate how much revenue financial service brands are letting go untapped.The opportunity to get it right with women is HUGE.
- Confirmation: The Smoking Gun Is Live!
by
(Mad Blog on
04/21/2016)
What's astounding to me (NOT) is how many JWT clients essentially endorse this behavior by not taking a stand against this blantant bias. J&J, Kimberly Clark, Bloomberg, Estee Lauder, Kellogg's -- these brands depend on women and people of color to buy their products, and the agency they pay to engage these consumers cultivates an ethos that is entriely disrespectful of the target. And worse, JWT, the staff, and WPP are going to the mat to defend this bias :"We knew he was joking!" Why is this behavior OK to companies like Kimberly Clark who have one of the most acclaimed gender-diversity committments in the country? Or Kellogg's or Estee Lauder who market to no one else but women? What's the message to consumers here? I have the utmost respect for USAA who walked the minute racism was revealed in Campbell Ewald -- who immediately appologized and fired the CEO. JWT's clients have a responsiblity to their public speak out: this behavior is unacceptable. These advertisers are perpetuating the same behavior as those white guys in the senate that took down Anita Hill. If they took their billings to a gender-fair agency, JWT/WPP would immediately appologize and things on Madison Avenue would start to change.
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