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Delmus Credle

Member since August 2016Contact Delmus

Articles by Delmus All articles by Delmus

  • The Kids Are Alright in Engage:Teens on 11/04/2016

    Millennials have been the dominant generation on the marketing landscape for more than a decade. Researchers have poked, prodded, and dissected on this generation native to technology. Now the youngsters are about to overtake them in terms of capturing the attention of brands and marketers. Generation Z, those aged 11 to 21, is the largest generation yet and, thanks to their parents, they have a remarkable amount of purchasing power.

  • Nostalgia Runs Deep Among Semi-acculturated Latina Millennials in Engage:Moms on 08/12/2016

    Food is emotional. This emotional connection couldn't be more true than among semi-acculturated Latina Millennials aged 18-34.

  • Nostalgia Runs Deep Among Semi-acculturated Latina Millennials in Engage:Millennials on 08/05/2016

    The semi-acculturated Latina Millennial persona is called Rebecca Raices. She is the "Heritage Homemaker" who is an emotion-based shopper. Her levels of comfort and immersion with broader American society sparks a strong desire to reconnect with her Hispanic roots. Food is the most meaningful access to that nostalgia.

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