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RIchard Schwartz

Member since September 2016Contact RIchard

Rich has worked in health and wellness his entire career. From the brand, publish and agency side of the business, his focus has always been on better health literacy and actions. At Digitas Health, Rich leads a practice called Connected health Partnerships and Alliances, where the focus is derived from an old African proverb, "If you want to go fast, go alone. If you want to go far, go together." The notion here is that marketing and communications have forever changed and Partner-ability is the Capability. For brands to be relevant ad helpful, partnerships that connect the unexpected are more important than ever. As DTC turns 20 in 2017, Rich's current passion is helping shape what the next decade with be in our hyper-connected health world.

Articles by RIchard All articles by RIchard

  • Partnering Your Way Out Of The Gravitational Pull in Marketing: Health on 05/19/2017

    In health, it has always taken partnerships to communicate with and serve an audience in a meaningful way; businesses of all sorts have long been a mash-up of skills in art and a host of sciences. That hasn't changed. Partnerships can often be arrangements of conformity: acquisitions or vendor relationships crafted to help validate the version of the story the entity in the catbird seat has chosen. These only help strengthen the forces governing the gravitational pull of the familiar.

  • Mapping The True North: The Next 20 Years Of DTC in Marketing: Health on 09/09/2016

    In the U.S., the practice of marketing medicine directly to consumers (DTC) is turning 20 in just a few months. Its presence and impact have been a lively topic among physicians, advertisers and patients. DTC ads have been skewered on Saturday Night Live, maligned as increasing cost and motivating unnecessary treatment, credited with helping people become aware and get necessary treatment, and ... the AMA would like to see them gone forever.

Comments by RIchard All comments by RIchard

  • Connected Caring by Elizabeth Elfenbein (Marketing: Health on 05/05/2017)

    A 2010 study in the Journal of Clinical Psychiatry (Vol. 71, No. 7) found  videoconferencing to be successful in PTSD. Researchers found it to be as effective and beneficial as the face-to-face care. Now consider the declining access to care ( particularly in rural areas, the proliferation of smart phones,and the ability to connect when you need to and not just when you are scheduled. Check out Prevail Health for one. We've a shortage of practitioners - it is not either it - it is and.

  • What A Tangled Web by Erik Dalton (Marketing: Health on 02/07/2017)

    Bill,I think the author is refering to https://www.alignbiopharma.org.Is that correct Erik?

  • Super Bowl Consumer Planning And Behavior by Jack Loechner (Research Brief on 01/13/2017)

    Perhaps overall use is down, but concentration is not. "Twitter said that 27 million Super Bowl 50 tweets were viewed 4.3 billion times worldwide, including those posted on third-party sites; a rep said that was measured over a period spanning three hours prior to the opening kickoff and three minutes after the game ended."

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