- Pay Mental Wellness Forward During Mental Health Awareness Week in
Marketing: Health on
10/03/2017
Raising children is hard enough, and today's socially fueled world has added a whole new kind of complexity, one that is riddled with mental health issues. One could say that mental health has always
been a challenge in society; however, if you do the research, the impact of a decade of social media on mental health is mind-blowing.
- Connected Caring in
Marketing: Health on
05/05/2017
A little over a year ago, we were challenged to present an idea on how to launch a health-tech device in an already cluttered and rapidly growing marketplace. This opportunity forced us to get under
the hood and think differently about one of the most complex problems in health care today: compliance and adherence to medication.
- Healthbots: Conversations That Drive Health in
Marketing: Health on
03/03/2017
Imagine a world where you have a voice interface with an AI-powered healthcare provider with perfect recall of your medical history and a better bedside manner than your own doctor. You can't, can
you? The beauty of healthbots is multifold. First off, you get an on-demand response to your need for health information. Secondly, you can control the way the content is disseminated-in part by
humanizing it to make it friendly. And thirdly, it's always a two-way conversation that builds a relationship, with the continual dialogue feeding the ability to be personalized as the bot gets to
know you, its audience.
- A Cause For Community in
Marketing: Health on
02/03/2017
We live in a patient-empowered world. People understand their healthcare challenges like never before. They become mini-experts during their journey to getting diagnosed. Yet, once a patient arrives
at their diagnosis, they reach an inflection point and are suddenly alone with their experience. That's where communities come in.
- 2017: The Year Of Patient-centric Creativity in
Marketing: Health on
01/06/2017
The healthcare sector has always lagged behind other sectors, especially when it comes to consumer centricity-mainly because of the tendency for healthcare marketers to want to educate around the
features and benefits of their products instead of trying to connect with their end-customer, the patient.
- When A Doctor Becomes A Patient in
Marketing: Health on
12/02/2016
My father is a doctor, and now he's also a patient.
- A Healthy Dose Of Emoticons in
Marketing: Health on
11/04/2016
Emoticons are everywhere. They are part of our everyday lexicon and have even become a means of self-expression. The term "emoticon" is derived from the combined words "emotion" and "icon," and they
are a graphic way to express feelings such as happiness, anger, or surprise. Emoticons are a quick way to express our moods. Instead of providing an entire line of text to tell someone you're unhappy,
a simple graphic of an expressive face can tell the recipient exactly how you feel.
- Making Health Tech More Human in
Marketing: Health on
09/02/2016
Intelligence is generally considered an exclusively human attribute, but we're fast approaching an age where machines will be considered intelligent as well. If this is indeed the case, it's only
natural that machines will also develop a genuine personality. Many of them, such as Siri from Apple and Amazon's Alexa and Echo, already have names and voices.
- Creativity And Healthcare In The Connected World in
Marketing: Health on
05/06/2016
We live in a connected world, which means our healthcare is now connected, too.
- Technology That Walks In The Shoes Of The Patient in
Marketing: Health on
03/25/2016
For over a decade, we've been advising our clients and colleagues to "take a walk in the shoes of your customer" - to understand and empathize with the plight of patients and caregivers, so you can
"get into their skin" and know how best to communicate with them.