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Neil Ackerman

Member since September 2016Contact Neil

  • Director of Global Ecommerce Mondelez
  • Waltham Massachusetts
  • 02453 USA

Articles by Neil All articles by Neil

  • Impulse Buying In The Age Of Ecommerce  in Marketing: CPG on 09/21/2016

    Those of us in the consumer packaged goods space know the power of the impulse purchase. When shoppers stand at the check-out counter the enticing snack or intriguing gadget intentionally placed at eye level often goes into their carts. According to a recent survey, 84% of respondents said they've made an impulse purchase at some time. While the majority of these purchases were made in-store, the opportunity for online impulse buys exists; and success lies in knowing how to create the opportunity.

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