Neil AckermanMember since September 2016Contact Neil
- Director of Global Ecommerce Mondelez
- Waltham Massachusetts
- 02453 USA
Articles by Neil All articles by Neil
- Impulse Buying In The Age Of Ecommerce in
Marketing: CPG on
Those of us in the consumer packaged goods space know the power of the impulse purchase. When shoppers stand at the check-out counter the enticing snack or intriguing gadget intentionally placed at eye level often goes into their carts. According to a recent survey, 84% of respondents said they've made an impulse purchase at some time. While the majority of these purchases were made in-store, the opportunity for online impulse buys exists; and success lies in knowing how to create the opportunity.