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Matthew Cooke

Member since September 2016Contact Matthew

Articles by Matthew All articles by Matthew

  • Mediation For The Long Term Is More Than Just The Highest CPM  in Real-Time Daily on 09/16/2016

    Over the last year there has been a lot of interest in ad mediation solutions that can work across a greater number of demand sources, optimizing toward the best eCPM. These newer solutions have typically taken the form of some kind of header bidding, running a first-party auction across the top bids from multiple exchanges.

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