Michael StoeckelMember since March 2001Contact Michael
Digital Advertising Executive with diversified business and technology skills at the intersection of media, mathematics and organizational leadership. Effectively partner with technology, marketing and sales teams to drive innovation in disruptive industries. Successfully map technology capabilities to business strategy, creating pragmatic solutions to grow revenue across traditional and programmatic channels in (at the time) emerging platforms: desktop web, mobile, digital video, cable VOD and social media. Strong reputation for navigating diverse stakeholder needs, mobilizing resources, grooming talent, and building capabilities to consistently deliver results.
Articles by Michael All articles by Michael
- The Right Prescription For PMP Pain in
Digital News Daily on
The growth of private marketplace (PMP, aka programmatic direct) activity as a percentage of overall programmatic and digital spending is undeniable. eMarketer forecasts that programmatic direct activity will account for $18.2 billion, or over 56% of all programmatic ad spending in 2017. Yet for all the buzz, many publishers are experiencing more PMP pain than dollars at this point.
- Programmatic: The Glue That Bonds Teams Together in
Real-Time Daily on
A somewhat unexpected byproduct of programmatic advertising has been the need for publishers' sales and ops teams to be more closely aligned than ever before. Programmatic bringing people together. Who knew?