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Sergio Restrepo

Member since November 2016Contact Sergio

  • Vice President of Global Digital Marketing Business Development Lionbridge
  • Boston Massachusetts
  • 02109 USA

Articles by Sergio All articles by Sergio

  • The Case For Localizing Content For The Untapped Hispanic Market in Engage:Hispanics on 12/02/2016

    Emerging markets have become an increasingly important audience for today's marketers, as they offer significant new avenues for revenue. Traditionally, marketers would create buyer personas and place consumers into buckets to drive targeted marketing campaigns, but this approach doesn't take into account the unique needs and personalities of cross-cultural consumers. In fact, addressing cultural markets is a self-proclaimed weak point for many marketers. But by ignoring these audiences, marketers are missing out on huge opportunities.

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