Neil Adler
Member since October 2016Contact Neil- Group Copy Supervisor Mosaic Group, an FCB Health Network Company
- LinkedIn: https://www.linkedin.com/in/neiladler
- Twitter: @neuroadvertise
- New York New York
- 10001 USA
Neil Adler is a Group Copy Supervisor at Mosaic Group, an FCB Health Network Company. He is a pioneer in the integration of neuro and behavioral sciences into the creative process. You can follow Neil on Twitter @neuroadvertise or reach him at neil.adler@gmail.com.
Articles by Neil All articles by Neil
- Developing Creative To Incite The Non-conscious Mind in
MediaDailyNews on
01/05/2017
Leveraging an understanding of non-conscious consumer psychology throughout creative development can increase the chance of changing behavior by producing ads in tune with how the brain naturally processes information.
Comments by Neil All comments by Neil
- Developing Creative To Incite The Non-conscious Mind
by
Neil Adler
(MediaDailyNews on
01/05/2017)
Hi James, thanks for your comment! Neuromarketers use many neuro and biometric techniques to measure different aspects of non-conscious consumer behavior - independently and in combination. For example, I think eye tracking and facial coding (to evaluate emotion) are the simplest techniques to implement, and relatively inexpensive, with companies that have technology to measure changes through webcams. A less known technique in marketing is using Implicit Association Testing, which initially was used by academics to detect biases (eg, stereotypes). This approach can be really helpful towards identifying non-conscious attitudes towards concepts and brands. I know there are market researchers who talk about brands as stereotypes. Check out this website for an example of how IAT works. https://implicit.harvard.edu/implicit/takeatest.html
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