Ian Cross
Member since April 2002Contact Ian- Professor/Director Bentley University
- Bentley.edu/cmt
- Twitter: @ianrcross
- 175 Forest St
- Waltham Massachusetts
- 02452 USA
Marketing professor at Bentley University and Director of Bentley Center for Marketing Technology
Articles by Ian All articles by Ian
- An Educator's Take On The ANA Media Transparency Report in
MAD on
01/06/2017
The troubling ANA report highlights the opportunity for business schools to alter industry behavior, starting with the next generation of practitioners. Business schools can do this by elevating the importance of ethics and the value of trust. Additionally, they need to call attention to the innate human tendency to be driven by money rather than sound business practices in order to best prepare students for the world beyond the four walls of the classroom.
Comments by Ian All comments by Ian
- The Industry's Greatest Identity Challenge May Be How To Identify It
by
Joe Mandese
(MediaDailyNews on
11/16/2020)
Gosh! - and i thought the role of the marketer was to be the voice of the customer - nice to see that digital marketers think customers hav a collaborative role in buying stuff forthemselves!
- The Social Media Subtlety of Spotify
by
Catharine P. Taylor
(Social Media Insider on
08/17/2011)
UK friends have been using Spotify for months and I am glad it has finally reached the US. Seems more and more innovation is coming from outside US while we get locked into closed technology and services. Ever tried to use your iPad or Smartphones with Verizon in Europe?Seems the UK is getting better at subversive use of technology. Better news hacking, organized rioting with Twitter, festivals on Facebook.It's a new twilight for America.
- We Have Seen The Future, And It Is Old
by
Matt Thornhill
(Engage:Boomers on
11/23/2009)
Are you kidding? I know everyone over 50 still wants to be cool but just because our peers from the 60s, 70s and 80s are still around and churning out worse and worse CDs, concert performances etc. doesn't mean its cool. It's just time to get at ticket to the dog track.Sure it's a good strategy to use Keith Richards for the Viagra generation, but really - that's not very cool! The wise never ever try to be cool. They just are
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