Kevin O’Reilly
Member since January 2017Contact Kevin- Chief Technology Officer TVSquared
- http://tvsquared.com/
- New York New York
- 10018 USA
For more than 15 years, Kevin has been helping companies navigate the path from data and analytics to insight and strategy. As CTO at TVSquared, Kevin brings his skills in coding, modeling, team building and leadership to ensure the company continues to provide the industry’s most accurate, same-day TV measurement and optimization technology. Previously, Kevin was the vice president of marketing sciences at TWO NIL, a media-marketing and advertising agency. While there, he led a team of senior analysts and marketing scientists to build advanced optimization and marketing-mix models for measurable and effective TV and digital media investment strategies. Kevin has also acted as a private consultant for social media, online gaming and electronic retail companies, helping them leverage data to optimize marketing programs.
Articles by Kevin All articles by Kevin
- Why Savvy Brands Are Still In Love With TV in
MAD London on
03/21/2018
As social spend is questioned and safety issues surround display, television is looking ever attractive.
- Brand Safety Is Great News For TV in
MAD London on
09/08/2017
When it comes to brand safety, digital can learn a lot from TV. Some broadcasters have seen ad spend increase, as advertisers have flocked back to TV as a safe haven for their brands.
- Despite Headlines, This Is NOT The Year Of Programmatic TV in
Real-Time Daily on
01/12/2017
In advertising land, every year has to be the "year of something," but, despite widespread industry expectations, 2017 will not be the year of programmatic TV. What are the obstacles standing in the way of programmatic TV, and can they be overcome?
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