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Lisa Pearson

Member since July 2017Contact Lisa

  • CEO Umbel
  • Austin Texas
  • 78701 USA

Articles by Lisa All articles by Lisa

  • The Future Of Your Franchise Lies In Your Current Fans in Marketing: Sports on 07/14/2017

    When Billy Beane, the Oakland Athletics' GM, approached the 2002 MLB draft, he threw out the old statistics teams used to gauge players. Avoiding subjective metrics like stolen bases and fielding percentage helped the A's fill out their roster with undervalued players, and brought them to playoffs in 2002 and 2003. He saw through the noise and knew prospects inside and out by taking a cold, hard look at the data.

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