Lisa PearsonMember since July 2017Contact Lisa
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- 78701 USA
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- The Future Of Your Franchise Lies In Your Current Fans in
Marketing: Sports on
When Billy Beane, the Oakland Athletics' GM, approached the 2002 MLB draft, he threw out the old statistics teams used to gauge players. Avoiding subjective metrics like stolen bases and fielding percentage helped the A's fill out their roster with undervalued players, and brought them to playoffs in 2002 and 2003. He saw through the noise and knew prospects inside and out by taking a cold, hard look at the data.