Kathy MenisMember since July 2017Contact Kathy
Kathy Menis is an expert in technology marketing, with 20 years of experience creating and leading strategic, results-driven marketing programs. At Signal, Ms. Menis oversees all marketing initiatives, including the company’s brand, product marketing, and go-to-market strategy. Ms. Menis joins Signal from Experian Marketing Services, a leader in data-driven marketing. In her role as Director of Product Marketing, Ms. Menis supported Experian’s Targeting division, which delivers comprehensive data, linkage and audience activation services to help brand advertisers optimize their omnichannel marketing. Over her career Ms. Menis has built several marketing functions from the ground-up, including the marketing program at Chicago start-up INOC, now the leading outsourced network operating center (NOC) monitoring company in the U.S. She also launched and led the Retail Channel Management group at Underwriters Laboratories Inc. working with leading retailers such as Home Depot, Walmart, Lowe’s and several national department store chains. She has an M.B.A. in Marketing from Roosevelt University and a B.A. in Communications from DePaul University.
Articles by Kathy All articles by Kathy
- How Retailers Captured Traffic On Amazon Prime Day in
Marketing: CPG on
While Amazon is counting its money from its third annual Amazon Prime Day - the e-commerce giant's midsummer event generated an estimated $1 billion in sales, its biggest single day ever - other U.S. retailers didn't simply watch from the sidelines. Some counter-attacked and built momentum that will carry forward into the critical holiday shopping season.