Shereta Williams

Member since August 2014Contact Shereta

Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them in Television News Daily on 01/08/2020
Key political advertising issues and trends include local broadcast TV's effectiveness, the right reasons and times to buy digital and TV, addressable TV, cross-platform management and automation.
In The Age Of Fake News, Local Media Scores Greater Trust in Television News Daily on 08/07/2017
With media and news outlets accusing each other of spreading fake information, U.S. consumers are being forced to re-evaluate where they get their news, turning their attention to those platforms deemed most trustworthy. Consumers value local news for their reliability and relevance more than national news.

The Next Step For Local TV Advertising Is Automation (Programmatic) by Philip Rosenstein (RTBlog on 05/19/2017)
Thanks Ed, for chiming in, and you’re correct. The Videa platform was built to accommodate (and improve) the current real-world workflow of buying and selling spot TV. Our goal is to simplify the way the industry buys and sells local TV advertising, making it easier to do business,without driving prices down via a less desirable bidding model. We’re also keenly aware that this is not software replacing people. Relationships and are important and allowing for negotiation is certainly a piece of the puzzle. As you know all too well – it’s part art and part science!
Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV Programmatically by Joe Mandese (Television News Daily on 09/29/2016)
You are correct Ed, we have automated the parts of the process that are repetitive and not value added, while enabling the sales people (and buyers) to get faster access to the information they need to make good sales decisions. We partner with existing sales channels and allow stations to maintain their unique sales strategies for their inventory. We would welcome giving you a look at the platform anytime. Thanks for the support!

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