Kevin KohnMember since August 2017Contact Kevin
Kevin Kohn is leading iQ Media and the TV industry into a new era of measurement, where real-time TV analytics allow advertisers to focus on real-life performance. iQ Media is currently working with major brands, including Google, Mercedes-Benz, NHL, CNN, Warner Bros and more, to correlate real-time TV mentions and logo appearances with consumer behaviors, online and off. Prior to iQ Media, Kevin served as the Chief Revenue Officer for Lotame and as SVP & GM of General Markets at LivePerson, Inc.
Articles by Kevin All articles by Kevin
- Sponsorships Get Performance-Based Makeover in
Marketing Insider on
For an industry that lives and dies on performance, live sports are late to the game for metrics that reflect the performance of brands' sponsorships.
- Your Brand's In The Olympics ... Now What? in
Marketing Daily on
Here are three questions this week's Olympics advertisers should be asking.
- Is TV's Latest Cry For Help A Call for Attribution? in
Television News Daily on
TV, unlike digital, wasn't built with measurement in mind. Yet marketers have become accustomed to a granular level of knowledge about their audiences and are now demanding the same from TV.