Kevin Kohn
Member since August 2017Contact Kevin- CEO iQ Media
- www.iq.media
- Facebook: https://www.facebook.com/kevin.kohn.148
- LinkedIn: https://www.linkedin.com/in/kevin-kohn-a282153/
- Twitter: kevkohn
- Conshohocken Pennsylvania
- 19428 USA
Kevin Kohn is leading iQ Media and the TV industry into a new era of measurement, where real-time TV analytics allow advertisers to focus on real-life performance. iQ Media is currently working with major brands, including Google, Mercedes-Benz, NHL, CNN, Warner Bros and more, to correlate real-time TV mentions and logo appearances with consumer behaviors, online and off. Prior to iQ Media, Kevin served as the Chief Revenue Officer for Lotame and as SVP & GM of General Markets at LivePerson, Inc.
Articles by Kevin All articles by Kevin
- Sponsorships Get Performance-Based Makeover in
Marketing Insider on
10/01/2018
For an industry that lives and dies on performance, live sports are late to the game for metrics that reflect the performance of brands' sponsorships.
- Your Brand's In The Olympics ... Now What? in
Marketing Daily on
02/13/2018
Here are three questions this week's Olympics advertisers should be asking.
- Is TV's Latest Cry For Help A Call for Attribution? in
Television News Daily on
08/30/2017
TV, unlike digital, wasn't built with measurement in mind. Yet marketers have become accustomed to a granular level of knowledge about their audiences and are now demanding the same from TV.
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