Articles by Michael All articles by Michael
- For Gen Z Social Media Shopping Is the New UGC in
Without having to witness the training-wheel phase of brands on social media, Gen Z carries fewer pre-existing expectations around exactly what role brands should be playing in social.
- Engaging Consumers In The Era Of The Eight-Second Attention Span in
That eight-second attention span we've heard so much about? Well, it might really be an eight-second filter. And research indicates that consumers who are more apt to filter are also more likely to engage with content that they filter in and also more likely to buy products related to content they filter in.