
Mack McKelvey
Member since October 2017Contact Mack- CEO SalientMG
- LinkedIn: www.linkedin.com/in/mackmckelvey/
- Twitter: @mackmckelvey
- Columbia Maryland
- 21044 USA
Throughout her 20-year career, Erin (Mack) McKelvey has led transformative teams that accelerate revenue and create market differentiation for publicly traded and privately held technology companies. For the past four years, Mack has served as the Founder/CEO of SalientMG, a strategic marketing firm that specializes in executive visibility and go-to-market programs that create market and category differentiation. She is also a contributor to Fortune, Entrepreneur, and other business and trade publications on leadership, management and marketing innovation; and she is a mentor in ACP's US Military Veterans Mentor program. Prior to founding SalientMG, Mack was the Senior Vice President of Marketing, Millennial Media, from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM Radio, VeriSign, AMS (now CGI), and British Telecom (BT Ignite); she began her career at Lucent Technologies.
Articles by Mack All articles by Mack
- End-Of-Year-Reflections: What I've Learned From Handling Marketing Challenges in
Marketing Insider on
12/21/2021
Content is king, particularly in modern marketing when consumers want to interact with a brand on their own terms.
- Preparing for Next Year's Normal: How to Set 2021 Marketing Plans in
Marketing Insider on
11/24/2020
Do what you would normally do - gather and analyze data - but with a slightly different perspective.
- How to Produce Winning Award Submissions and Avoid Embarrassing Your Brand in
Marketing Insider on
10/23/2017
Tips for CMOs to Share, From a Weary Industry Awards Judge
Comments by Mack All comments by Mack
- How to Produce Winning Award Submissions and Avoid Embarrassing Your Brand
by
Mack McKelvey
(Marketing Insider on
10/23/2017)
Thank you Paula!

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