John Sidline

Articles by John All articles by John

• Venting In Public: Advice For The Cannabis Industry in Marketing Insider on 02/09/2018
  

  On January 4, Attorney General Jeff Sessions rescinded the "Cole Memo," a policy memo in place at the Justice Department since August 2013 that effectively kept federal law enforcement from prosecuting what otherwise would be federal crimes in states that had made cannabis legal in some form.

• The Cannabis Industry's Insular Market Trap in Marketing Insider on 12/19/2017
  

  The time is right for the industry to direct marketing efforts beyond its core demographic. The prospective patients seeking relief from pain or chronic conditions, or the ladies who lunch who might try a puff from a vape pen in lieu of a glass of chardonnay, are not hearing the cannabis gospel.

• Reaching The Cannabis Tipping Point in Marketing Insider on 11/14/2017
  

  That moment when water heating on a stove gets hot enough to transform from still into roiling is called the tipping point. Malcom Gladwell, who wrote The Tipping Point, chooses a unique word to describe the phenomena of widespread change that leads to a tipping point. He calls them "epidemics" because ideas, products and behaviors "spread just like viruses do."

Comments by John All comments by John

• Venting In Public: Advice For The Cannabis Industry by John Sidline (Marketing Insider on 02/09/2018)
  

  Thank you, Paula

• The Cannabis Industry's Insular Market Trap by John Sidline (Marketing Insider on 12/19/2017)
  

  Excellent point, Eric. There are myriad compounds in cannabis, with the two (currently) most sought after being CBD and THC. Though there are some online locations to purchase CBD (e.g., Amazon and Walmart), dispensaries still move a lot of this useful product. Some hemp-based CBD producers are branding along the same lines as the homeopathic and supplement sectors, but many others are stuck in this same insular trap - marketing all but exclusively to the true believers.

• Reaching The Cannabis Tipping Point by John Sidline (Marketing Insider on 11/14/2017)
  

  Cannabis cultivation and productization is regulated by government, but not as yet by the federal government whose policy confusions has opened a big gray area (not entirely a bad thing). Regulations are imposed state by state, and too often with one set of rules for medical cannabis and a different set for adult-use (aka recreational). But governments are regulating the amount that can be produced, the safety and percentage of chemicals such as pesticides and herbicides that can be included, and even the product naming (e.g., making sure names and products don't appear kid-friendly). There is growing bipartisan support for medical marijuana and especially for more research.

• Reaching The Cannabis Tipping Point by John Sidline (Marketing Insider on 11/14/2017)
  

  Thank you, Wil. I suppose the race is on to see whether widespread public acceptance precedes the necessary (and inevitable) change in federal regulation regarding banking, or whether that change happens first. My guess is that we’re on the verge of widespread acceptance here in the US. A recent poll shows that not only do a majority of Americans support legalization, for the first time so do a majority of Republicans! (https://tcsl.co/2zGXSH8). Since government moves more slowly than and in reaction to public opinion, before dispensaries and growers can open checking accounts we’ll likely see growers and dispensaries in television shows, movies and commercials. But it’s an excellent point.

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