Leslie Clifford

Member since October 2017Contact Leslie

SVP Strategy Geometry Global
Evanston Illinois
60201 USA

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Personalization - Are You Really Ready To Do It? in Marketing Insider on 12/27/2017
Marketers get caught up in the promise of personalization, but is it beneficial for all brands, particularly data-constrained CPG brands? Before investing in personalization, brands need to answer the following questions.

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Personalization - Are You Really Ready To Do It? by Leslie Clifford (Marketing Insider on 12/27/2017)
Excellent point!

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