Keith Wright

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• Say Hello To Our Little Friends: How New Beacons May Save Old Retail in Marketing Insider on 01/03/2018
  

  Traditional brick-and-mortar retailers are struggling - to put it mildly. Hundreds of malls are closing every year. But retailers are fighting back. Next time you visit a Starbuck's or Dunkin Donuts, you may get a prompt from the latest new mobile technology - beacons!

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• Say Hello To Our Little Friends: How New Beacons May Save Old Retail by Keith Wright (Marketing Insider on 01/03/2018)
  

  I had the same thought until we took an inventory of the apps on my students (18 to 24) devices. 125 college students had an average of over 20 retail apps each. Tended to focus on food and clothing with Starbucks and Abercrombie leading the pack. I was the Luddite with 12 apps and mine include more Pharmacies. Must be an age thing as I was also missing American Eagle!

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