Keith Wright
Member since December 2017Contact Keith- Professor Villanova University
- simplicityon-demand.com
- Villanova Pennsylvania
- 19085 USA
Management Information Systems Professor - Villanova University
Articles by Keith All articles by Keith
- Say Hello To Our Little Friends: How New Beacons May Save Old Retail in
Marketing Insider on
01/03/2018
Traditional brick-and-mortar retailers are struggling - to put it mildly. Hundreds of malls are closing every year. But retailers are fighting back. Next time you visit a Starbuck's or Dunkin Donuts, you may get a prompt from the latest new mobile technology - beacons!
Comments by Keith All comments by Keith
- Say Hello To Our Little Friends: How New Beacons May Save Old Retail
by
Keith Wright
(Marketing Insider on
01/03/2018)
I had the same thought until we took an inventory of the apps on my students (18 to 24) devices. 125 college students had an average of over 20 retail apps each. Tended to focus on food and clothing with Starbucks and Abercrombie leading the pack. I was the Luddite with 12 apps and mine include more Pharmacies. Must be an age thing as I was also missing American Eagle!
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
