Amanda Silvia

Articles by Amanda All articles by Amanda

• Spotlight On Smart Speakers: Facebook's Portal Faces Trust Challenges in Marketing Insider on 11/14/2018
  

  It may seem that "Alexa" can be heard in most households across America. According to recent survey findings, however, only 36% of Americans have a smart speaker in their home.

• Spotlight On Electric Scooter Rideshares: A Growing Safety Concern in Marketing Insider on 08/15/2018
  

  Dock-less scooters pose concerns that other popular ride and bike-share programs do not in terms of safety and their impact on environment.

• Spotlight On Amazon Prime Day: Driving Purchases From Over Half Of Prime Members in Marketing Daily on 07/24/2018
  

  Prime Day affected consumer shopping habits in its ability to entice 35% of respondents into impulse buys. Females were significantly more likely to engage in impulse buying. The highest percentage of "impulse shoppers" were 45 to 54, and the lowest were 25 to 34.

• Spotlight On Plastic Straws: Usage Remains Widespread In U.S. in Marketing Daily on 06/29/2018
  

  Campaigns such as "The Last Plastic Straw" and #StopSucking have gained momentum in the United States.

• Spotlight On Menu Calorie Counts: Consumer Behavior Of Millennials Most Impacted in Marketing Daily on 06/14/2018
  

  Young Millennial males appear to be the most influenced demographic, with 70% reporting that calorie counts slightly or heavily influence the food they order.

• Spotlight On T-Mobile And Sprint: Consumers Are Concerned About Less Competition in Marketing Daily on 05/23/2018
  

  Despite the race for companies to develop and deliver 5G to their customers, survey findings show that only 27% are likely to switch carries to get it.

• Spotlight On Movie Theatre Attendance: Ticket Prices A Big Deterrent in Marketing Daily on 04/30/2018
  

  Despite recent buzz surrounding MoviePass, only 12% of those interviewed currently subscribe to the movie-theatre subscription service.

• Spotlight On Paying For Facebook: Users Are Overwhelmingly Against It in Marketing Daily on 04/19/2018
  

  Among the survey respondents who use Facebook for personal reasons, 28% have had an active account for eight or more years and 26% for 10 or more years.

• Spotlight On GDPR, Data Security: Recent Events Prove Worrisome To Consumers in Marketing Daily on 04/11/2018
  

  Among the 75% of survey takers that have an active Facebook account, 43% report that they are much more concerned with their data privacy.

• Spotlight On Buying Groceries Online: It's Amazon Vs. Walmart in Marketing Daily on 03/29/2018
  

  The two main reasons for regularly purchasing groceries online are to save time and for the convenience of not having to shop in the grocery store.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.