Mihai Botarel

Member since February 2018Contact Mihai

Co-Founder, Creative Director RXM Creative
rxmcreative.com
Facebook: https://www.facebook.com/mihai.botarel
LinkedIn: https://www.linkedin.com/in/botarel/
Twitter: @matchingends
5 Crosby Street
2A
New York New York
10013 USA

Before co-founding NY-based agency RXM Creative, Mihai worked for advertising agencies like Ogilvy, DDB and 360i, penning campaigns for brands like Budweiser, Coca-Cola, Diesel, Reebok, Toyota, Volkswagen or Ray-Ban. His creative work has been awarded in festivals like Cannes, Eurobest or D&AD. He was a jury member of the New York Festivals and a teacher at Miami Ad School in New York.

Articles by Mihai All articles by Mihai

What The Ad Industry Can Learn From TV's Most Binge-Watched Shows in MediaDailyNews on 05/10/2018
As an industry, our biggest preconception is that the best work needs to be new and disruptive. "It's been done before" is the death of the agency brainstorm. But do consumers really care?
Doing The Wrong Thing With The Right Data in Marketing Insider on 02/28/2018
Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to be questioned. After all, how can you question data? Data is undeniable.

Comments by Mihai All comments by Mihai

Doing The Wrong Thing With The Right Data by Mihai Botarel (Marketing Insider on 02/28/2018)
I totally agree, data takes many forms and I didn't get into too many examples because I only wanted to make a point that collecting data is not enough and that we should all be a bit nerdier in educating ourselves on how to fully make the most of it.
Doing The Wrong Thing With The Right Data by Mihai Botarel (Marketing Insider on 02/28/2018)
Thank you so much, Eddy! I just finished Thinking Fast and Slow and found it extremely eye-opening and insightful. The other 2 are in line, appreciate the recommendations.
Doing The Wrong Thing With The Right Data by Mihai Botarel (Marketing Insider on 02/28/2018)
@james smith I 100% agree, I think as advertisers we should seek to educate ourselves in the industry and have a more informed and scientific approach

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