Bob Gaito

Member since February 2018Contact Bob

CEO 4Cite
www.4cite.com
LinkedIn: https://www.linkedin.com/in/bobgaito/
Twitter: https://twitter.com/BobGaito
540 Broadway
Albany New York
12207 USA

Bob Gaito is CEO of Albany, New York-based 4Cite, the first and only full-service People-Based Identification and Insights provider with a proprietary Data Network that maximizes the identification of previously unidentifiable customers, enabling retailers to more effectively acquire, retain and reactivate customers to influence purchasing decisions, drive brand loyalty and increase revenues. Bob has over 20 years of experience in servicing direct marketers. In early 2000, he founded I-Centrix which is now part of Epsilon. In 2010, he co-founded 4Cite and continues to serve as its CEO.

Articles by Bob All articles by Bob

Privacy Regulation: An Opportunity For Growth in Marketing Insider on 07/19/2018
On the heels of Europe's GDPR, the recently passed California Consumer Privacy Act is the strictest privacy law in the country. And, as when California enacted auto emissions standards that were later adopted by the federal government, it could very well become a template for the rest of the nation.
Google And Facebook Are Winners Under GDPR in Marketing Insider on 06/04/2018
Putting aside any debate about whether governments should legislate consumer privacy, the more pressing question is this: Will a government enforce legislation that unintentionally creates a duopoly? Unfortunately, with the GDPR, the answer seems to be yes.
The Facebook Scandal Isn't Just About Privacy, It's About The Value Of Data in Marketing Daily on 04/05/2018
If online consumer data is the new oil, the wells are controlled by the new barons. More retailers need to take back the wealth.

Comments by Bob All comments by Bob

Privacy Regulation: An Opportunity For Growth by Bob Gaito (Marketing Insider on 07/19/2018)
Good question. They are wonderfully vague in their description and I'm sure there will be a long political debate over this particular language. Hardcore privacy advocates will say that the spirit of this legislation is to protect privacy (not profitability) and the data can not be shared in any way. Others will say that the intent is to prevent monetization of consumer data. I guess we will have to wait and see how this all shakes out.

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