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Bob Gaito

Member since February 2018Contact Bob

Bob Gaito is CEO of Albany, New York-based 4Cite, the first and only full-service People-Based Identification and Insights provider with a proprietary Data Network that maximizes the identification of previously unidentifiable customers, enabling retailers to more effectively acquire, retain and reactivate customers to influence purchasing decisions, drive brand loyalty and increase revenues. Bob has over 20 years of experience in servicing direct marketers. In early 2000, he founded I-Centrix which is now part of Epsilon. In 2010, he co-founded 4Cite and continues to serve as its CEO.

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  • Privacy Regulation: An Opportunity For Growth by Bob Gaito (Marketing Insider on 07/19/2018)

    Good question.  They are wonderfully vague in their description and I'm sure there will be a long political debate over this particular language.  Hardcore privacy advocates will say that the spirit of this legislation is to protect privacy (not profitability) and the data can not be shared in any way.  Others will say that the intent is to prevent monetization of consumer data.  I guess we will have to wait and see how this all shakes out.

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