Bob GaitoMember since February 2018Contact Bob
Bob Gaito is CEO of Albany, New York-based 4Cite, the first and only full-service People-Based Identification and Insights provider with a proprietary Data Network that maximizes the identification of previously unidentifiable customers, enabling retailers to more effectively acquire, retain and reactivate customers to influence purchasing decisions, drive brand loyalty and increase revenues. Bob has over 20 years of experience in servicing direct marketers. In early 2000, he founded I-Centrix which is now part of Epsilon. In 2010, he co-founded 4Cite and continues to serve as its CEO.
Articles by Bob All articles by Bob
- Privacy Regulation: An Opportunity For Growth in
Marketing Insider on
On the heels of Europe's GDPR, the recently passed California Consumer Privacy Act is the strictest privacy law in the country. And, as when California enacted auto emissions standards that were later adopted by the federal government, it could very well become a template for the rest of the nation.
- Google And Facebook Are Winners Under GDPR in
Marketing Insider on
Putting aside any debate about whether governments should legislate consumer privacy, the more pressing question is this: Will a government enforce legislation that unintentionally creates a duopoly? Unfortunately, with the GDPR, the answer seems to be yes.
- The Facebook Scandal Isn't Just About Privacy, It's About The Value Of Data in
Marketing Daily on
If online consumer data is the new oil, the wells are controlled by the new barons. More retailers need to take back the wealth.
Comments by Bob All comments by Bob
- Privacy Regulation: An Opportunity For Growth
(Marketing Insider on
Good question. They are wonderfully vague in their description and I'm sure there will be a long political debate over this particular language. Hardcore privacy advocates will say that the spirit of this legislation is to protect privacy (not profitability) and the data can not be shared in any way. Others will say that the intent is to prevent monetization of consumer data. I guess we will have to wait and see how this all shakes out.