Dan Schiffman

Member since March 2017Contact Dan

CRO TVision Insights Inc
LinkedIn: https://www.linkedin.com/in/schiffmandan/
Twitter: https://twitter.com/DanSchiff
New York New York
10022 USA

Dan leads the commercial organization at TVision Insights, which enables forward-thinking advertisers and media owners to make smarter business decisions using eyes-on-screen attention. Dan has produced and presented cutting-edge insights on the drivers of attention & how to optimize media ROI at the ARF, Cannes Lions, NAB, CIMM, and Advertising Week. Dan has an MBA from Massachusetts Institute of Technology (MIT) and a Bachelor of Science from Northeastern University.

Articles by Dan All articles by Dan

Reaching The Unreachable Millennials On TV in Television News Daily on 04/12/2018
Millennials are entering their peak years as consumers. This a challenge for brand advertisers that have historically built their awareness using broad reach vehicles like TV, then supplemented that with digital ads to more directly drive clicks and conversions.

Comments by Dan All comments by Dan

New Metrics Pay Extra 'Attention' To TV Viewers' Screen Time by Wayne Friedman (Television News Daily on 03/20/2017)
Great points Ed. We are working on this and hold your perspective in high regard.

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