Dan SchiffmanMember since March 2017Contact Dan
Dan leads the commercial organization at TVision Insights, which enables forward-thinking advertisers and media owners to make smarter business decisions using eyes-on-screen attention. Dan has produced and presented cutting-edge insights on the drivers of attention & how to optimize media ROI at the ARF, Cannes Lions, NAB, CIMM, and Advertising Week. Dan has an MBA from Massachusetts Institute of Technology (MIT) and a Bachelor of Science from Northeastern University.
Articles by Dan All articles by Dan
- Reaching The Unreachable Millennials On TV in
Television News Daily on
Millennials are entering their peak years as consumers. This a challenge for brand advertisers that have historically built their awareness using broad reach vehicles like TV, then supplemented that with digital ads to more directly drive clicks and conversions.
Comments by Dan All comments by Dan
- New Metrics Pay Extra 'Attention' To TV Viewers' Screen Time
(Television News Daily on
Great points Ed. We are working on this and hold your perspective in high regard.