Anudit Vikram
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Articles by Anudit All articles by Anudit
- How Data Creates Transparency In The Ad Supply Chain in
Research Intelligencer on
04/20/2018
When one thinks of organized criminal activity, it is often unsavory activities involving trafficking of some form, but fraudulent web traffic is rapidly growing as a high reward, low risk, low effort criminal pursuit. Last year, the World Federation of Advertisers (WFA) concluded that within a decade, online advertising fraud is likely to be the second most lucrative criminal activity, trailing only opiate and cocaine trafficking.
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