Glenn Geller

Articles by Glenn All articles by Glenn

• From Panic To Celebratory Buying: Is Your Supply Chain Ready? in Marketing Insider on 05/07/2020
  

  How to helm supply chains throughout the pandemic? One tactic: Don't be afraid to pivot.

• Recreating The Impulse Buy Online in Marketing Insider on 12/02/2019
  

  How do products like snack chips, candy bars and gum, stay relevant to online shoppers when the "impulse" won't be immediately met?

• Influencer Kits Vs. Sales Kits: Why So Different? in Marketing Insider on 10/11/2019
  

  Buyers and salespeople are influencers. So why aren't they treated as such and provided kits with more of a glam factor?

• What Is Your Brand's Consumer Value Equation? in Marketing Insider on 07/12/2019
  

  Whether you are a brand or service, create and OWN your value equation. Leverage where you feel you have a sustainable differentiation among similar brands.

• Baby Boomers Spend More Than Millennials -- Yet Are Ignored By Advertisers in Marketing Insider on 05/22/2019
  

  According to "U.S. News & World Report," boomers control 70% of the country's disposable income and spend $3.2 trillion a year.

• Gen Z's Retail Eye: They Love Brick-And-Mortar Shopping in Marketing Insider on 04/08/2019
  

  For Gen Z, retail and ecommerce shopping complement each other and accentuate the shopping experience.

• Retailers: Avoid Shiny-Object Syndrome in Marketing Insider on 02/22/2019
  

  Instead of using the latest developments in technology just because they exist, retailers should improve the consumer experience by getting to know their consumers.

• A Visit to Sam's Club Now: Mobile, Cashier-less Experience in Marketing Insider on 01/09/2019
  

  The layout targets quick in-and-out shoppers, who are given a tablet upon arrival to help them navigate the store.

• Keep Up With The Changing Ways Consumers Shop For Groceries in Marketing Insider on 07/11/2018
  

  Back in the day, a trip to the grocery store was something you didn't spend a lot of time thinking about. You clipped coupons, scanned the aisles for an in-store sale and left. Those days are gone.

Comments by Glenn All comments by Glenn

• Baby Boomers Spend More Than Millennials -- Yet Are Ignored By Advertisers by Glenn Geller (Marketing Insider on 05/22/2019)
  

  Thanks Jeff, I like that defiinition of FOMO. I see the lack of targeting from a strategic point-of-view. In other words, they are not being reached in a meaningful and relevant way. While Boomers may be getting more ad impressions, much of it I'm afraid is wasted on them. 

• Retailers: Avoid Shiny-Object Syndrome by Glenn Geller (Marketing Insider on 02/22/2019)
  

  Hey Steve. Absolutely. Let me know next time you get around Big D. 

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