
Glenn Geller
Member since July 2018Contact Glenn- Strategist Propac
- LinkedIn: linkedin.com/in/glenngeller
- Plano Texas
- 75024 USA
Glenn leads Propac’s strategic link between the client’s business, consumer insights and creative executions. He is a powerful storyteller who illuminates possibilities for brands and backs them with solid marketing strategies.
Articles by Glenn All articles by Glenn
- From Panic To Celebratory Buying: Is Your Supply Chain Ready? in
Marketing Insider on
05/07/2020
How to helm supply chains throughout the pandemic? One tactic: Don't be afraid to pivot.
- Recreating The Impulse Buy Online in
Marketing Insider on
12/02/2019
How do products like snack chips, candy bars and gum, stay relevant to online shoppers when the "impulse" won't be immediately met?
- Influencer Kits Vs. Sales Kits: Why So Different? in
Marketing Insider on
10/11/2019
Buyers and salespeople are influencers. So why aren't they treated as such and provided kits with more of a glam factor?
- What Is Your Brand's Consumer Value Equation? in
Marketing Insider on
07/12/2019
Whether you are a brand or service, create and OWN your value equation. Leverage where you feel you have a sustainable differentiation among similar brands.
- Baby Boomers Spend More Than Millennials -- Yet Are Ignored By Advertisers in
Marketing Insider on
05/22/2019
According to "U.S. News & World Report," boomers control 70% of the country's disposable income and spend $3.2 trillion a year.
- Gen Z's Retail Eye: They Love Brick-And-Mortar Shopping in
Marketing Insider on
04/08/2019
For Gen Z, retail and ecommerce shopping complement each other and accentuate the shopping experience.
- Retailers: Avoid Shiny-Object Syndrome in
Marketing Insider on
02/22/2019
Instead of using the latest developments in technology just because they exist, retailers should improve the consumer experience by getting to know their consumers.
- A Visit to Sam's Club Now: Mobile, Cashier-less Experience in
Marketing Insider on
01/09/2019
The layout targets quick in-and-out shoppers, who are given a tablet upon arrival to help them navigate the store.
- Keep Up With The Changing Ways Consumers Shop For Groceries in
Marketing Insider on
07/11/2018
Back in the day, a trip to the grocery store was something you didn't spend a lot of time thinking about. You clipped coupons, scanned the aisles for an in-store sale and left. Those days are gone.
Comments by Glenn All comments by Glenn
- Baby Boomers Spend More Than Millennials -- Yet Are Ignored By Advertisers
by
Glenn Geller
(Marketing Insider on
05/22/2019)
Thanks Jeff, I like that defiinition of FOMO. I see the lack of targeting from a strategic point-of-view. In other words, they are not being reached in a meaningful and relevant way. While Boomers may be getting more ad impressions, much of it I'm afraid is wasted on them.
- Retailers: Avoid Shiny-Object Syndrome
by
Glenn Geller
(Marketing Insider on
02/22/2019)
Hey Steve. Absolutely. Let me know next time you get around Big D.

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