Lisa ColantuonoMember since March 2007Contact Lisa
Lisa Colantuono is the President of AAR Partners, an agency search consultancy since 1980. Often referred to as a 'cupid in a suit' Lisa has been creating meaningful relationships between brands and agencies for almost two decades. Not only does Lisa believe in enduring partnerships that matter, but she actively participates in creating them. Having consulted on and managed agency reviews including Aruba Tourism, Lee Jeans, Subaru, Ben and Jerry's and Panera Bread (to name a few) – Lisa tackles and solves the most vexing agency search challenges and has enabled hundreds of marketers to meet and/or exceed their business goals. Described as an agency search consultant whose unique perspective is highly valued, Lisa counsels both marketers and communications agencies on their business and branding efforts. Her wisdom has been shared throughout top industry publications and in 2016 she published her first book, @AARLisa: New Biz in 140 Characters (or Less).
Articles by Lisa All articles by Lisa
- Thinking Of Going In-House? Think Again in
Marketing Insider on
It's not easy to write an autobiography, especially because you're too close to the subject at hand. The same thinking applies to the debate over in-house agencies.
- Flawed Pitch Process: What ID Comms Study Doesn't Say in
What should agencies do to help fix a flawed pitch process? Here are some key factors to consider.
- Want A Better Agency Relationship? Run A Better Pitch Process in
Marketing Insider on
An agency search is not justification for clients demanding that agencies jump through unrealistic hoops.
Comments by Lisa All comments by Lisa
- Thinking Of Going In-House? Think Again
(Marketing Insider on
I appreciate your comment and I personally know all of them... in fact, they're all quite talented. However, three out of thousands doesn't really negate the idea behind the comment in the article. Furthermore, Facebook isn't quite considered "client-side." Apple is well... APPLE! And Target is one of those brands with lots of appeal for creative license. If you're splitting hairs on "never" then ok, I stand corrected but my point was MOST creative talent prefers to excercise their creative power at the agency for the various reasons mentioned in the article.