Cassandra McNeill
Member since October 2018Contact Cassandra- Researcher & Content Writer GutCheck
- www.gutcheckit.com/blog
- Denver Colorado
- 80202 USA
Cassandra McNeill is a researcher and senior manager of content marketing at GutCheck, a global agile market research provider. She and her team conduct research on a variety of topics ranging from marketing to CPG and Tech; she also partners with thought leaders in the research and technology space to share knowledge on trends and innovations.
Articles by Cassandra All articles by Cassandra
- Female Empowerment In Advertising in
Research Intelligencer on
10/05/2018
Research conducted by JWT states that 76% of women globally felt there had never been a better time to be a woman and 62% said they were proud to be a feminist. Thus, female empowerment is still highly relevant in today's society and it isn't going away anytime soon. For brands looking to display more empowerment to women, our research shows that ultimately, no matter the age, women feel most empowered when they see women who are similar to them and easy to relate to.
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