Jeff Millman
Member since March 2010Contact Jeff- chief creative officer gkv
- Twitter: jeffmillman
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Articles by Jeff All articles by Jeff
- Docu-mercials Are The Next New Thing, Reshaping TV Ads in
Television News Daily on
10/19/2018
More broadcast advertisers are also taking cues from documentaries. The stories are enhanced by beautifully shot environments, ambient sound and great music, all skillfully edited for maximum emotional impact.
Comments by Jeff All comments by Jeff
- Docu-mercials Are The Next New Thing, Reshaping TV Ads
by
Jeff Millman
(Television News Daily on
10/19/2018)
Hey Arry, thanks for the comment. You're basically saying there's no hope for us or for the viewing audience. Say it ain't so! Me, I think we can do better to connect emotionally with our TV audiences. I think we can do better than a good brand linkage score. Call me crazy, but I think TV--and with it, TV advertising--has not yet been completely and pitifully reduced to background noise. People still use their eyes and ears. They can still be inspired by something they see on TV. I know I'm going to keep at it!
- Docu-mercials Are The Next New Thing, Reshaping TV Ads
by
Jeff Millman
(Television News Daily on
10/19/2018)
Hey Ed, thanks for the comment. I think you're basically agreeing with my conclusion that traditional broadcast advertising is mostly unappealing. As for the cost/benefit of :60's, there are, of course, may ways to measure effectiveness. Our view at GKV is to not use yesterday's kpi's to determine the value of today's thinking. Will a :60 be twice as effective as a :30? It depends on the communications objective. For Verizon and Prudential, the broadcast spots are straight up brand efforts. As such, they're home runs.
- Metamurder
by
Bob Garfield
(Garfield at Large on
08/31/2015)
Incredibly well-written and incrediby sad.
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