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Jeff Millman

Member since March 2010Contact Jeff

  • chief creative officer gkv
  • Twitter: jeffmillman
  • Maryland
  • USA

Articles by Jeff All articles by Jeff

Comments by Jeff All comments by Jeff

  • Docu-mercials Are The Next New Thing, Reshaping TV Ads by Jeff Millman (Television News Daily on 10/19/2018)

    Hey Arry, thanks for the comment. You're basically saying there's no hope for us or for the viewing audience. Say it ain't so! Me, I think we can do better to connect emotionally with our TV audiences. I think we can do better than a good brand linkage score. Call me crazy, but I think TV--and with it, TV advertising--has not yet been completely and pitifully reduced to background noise. People still use their eyes and ears. They can still be inspired by something they see on TV. I know I'm going to keep at it!

  • Docu-mercials Are The Next New Thing, Reshaping TV Ads by Jeff Millman (Television News Daily on 10/19/2018)

    Hey Ed, thanks for the comment. I think you're basically agreeing with my conclusion that traditional broadcast advertising is mostly unappealing. As for the cost/benefit of :60's, there are, of course, may ways to measure effectiveness. Our view at GKV is to not use yesterday's kpi's to determine the value of today's  thinking. Will a :60 be twice as effective as a :30? It depends on the communications objective. For Verizon and Prudential, the broadcast spots are straight up brand efforts. As such, they're home runs. 

  • Metamurder by Bob Garfield (Garfield at Large on 08/31/2015)

    Incredibly well-written and incrediby sad.

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