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Frederic Askham

Member since January 2019Contact Frederic

  • Director of Analytics IMM
  • Boulder Colorado
  • 80301 USA

Fred Askham is the director of analytics at IMM. The Data, Analytics, and Decision Sciences (DADS) team that he leads focuses on the use of technology and statistical methodologies to improve marketing performance and workplace efficiencies. Fred is a firm believer in workload automation, with the goal of allowing talent to fulfill strategic thinking roles rather than operational ones in the workplace. He and his team have developed numerous proprietary analytics, measurement, and workflow automation product offerings for IMM, including the patent-pending Causal Attribution system. Fred has worked in varied client verticals and in multiple disciplinary groups in digital first agencies. He holds a Bachelor of Arts in Economics from the University of Colorado in Boulder, Colo.

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  • Let's Change The Comfortable Digital Marketing Lie In 2019 by Fred Askham (Digital News Daily on 01/07/2019)

    Of course! Happy to be starting a conversation about the topic. I think a large number of digital marketers get that this is happening intuitively if they have thought in depth about conversion attribution. Hopefully, getting people talking about it will lead to more open conversation, better measurement, and ultimately better end results for brands and agencies alike.   

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