Frederic AskhamMember since January 2019Contact Frederic
- Director of Analytics IMM
- Boulder Colorado
- 80301 USA
Fred Askham is the director of analytics at IMM. The Data, Analytics, and Decision Sciences (DADS) team that he leads focuses on the use of technology and statistical methodologies to improve marketing performance and workplace efficiencies. Fred is a firm believer in workload automation, with the goal of allowing talent to fulfill strategic thinking roles rather than operational ones in the workplace. He and his team have developed numerous proprietary analytics, measurement, and workflow automation product offerings for IMM, including the patent-pending Causal Attribution system. Fred has worked in varied client verticals and in multiple disciplinary groups in digital first agencies. He holds a Bachelor of Arts in Economics from the University of Colorado in Boulder, Colo.
Articles by Frederic All articles by Frederic
- Let's Change The Comfortable Digital Marketing Lie In 2019 in
Digital News Daily on
The ROAS numbers reported are wrong. Businesses know it. CFOs know it. And marketers know it. It's the comfortable lie we've all been living with for far too long - and it's time to make a change.
Comments by Frederic All comments by Frederic
- Let's Change The Comfortable Digital Marketing Lie In 2019
(Digital News Daily on
Of course! Happy to be starting a conversation about the topic. I think a large number of digital marketers get that this is happening intuitively if they have thought in depth about conversion attribution. Hopefully, getting people talking about it will lead to more open conversation, better measurement, and ultimately better end results for brands and agencies alike.