Horst Stipp
Member since April 2016Contact Horst- EVP, Research & Innovation ARF
- LinkedIn: https://www.linkedin.com/in/horst-stipp-749b685/
- New York New York
- 10016 USA
Horst Stipp joined The Advertising Research Foundation in January 2011 after a long career in research at NBC Universal. Currently, he serves as EVP, Research & Innovation, Global & Ad Effectiveness, ARF. Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for over 40 years. His publications cover a wide range of media and marketing topics. He is a recipient of an ARF Lifetime Achievement Award (2015).
Articles by Horst All articles by Horst
- Attention, Please: Attention To Advertising Hot Topic Today in
Marketing Insider on
03/29/2019
Many of the recent studies on attention to advertising use biometric and neuroscience-based methods to provide a direct measurement.
Comments by Horst All comments by Horst
- Programming To Trump America? What About Viewers, Brand Needs?
by
Wayne Friedman
(TV Watch on
03/13/2025)
HUB Research and the ARF did research on this issue. In short, it shows that the viewership of some shows skews Democratic, others Republican. Recommend reviewing that that study because it has a lot of insights about what drives viewing preferenres.ARF OTT 2024: How Much Do Political Beliefs Impact What We Watch? As the 2024 U.S. presidential election approaches, we are constantly reminded of our country’s political polarization. But do those divisions extend to how Americans make TV content choices, or are we finding common ground? In this study, we will uncover the degree to which political attitudes and partisanship do (or don’t) influence what we watch for entertainment.Mark Loughney – Senior Consultant, Hub Entertainment Research
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
