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Horst Stipp

Member since April 2016Contact Horst

Horst Stipp joined The Advertising Research Foundation in January 2011 after a long career in research at NBC Universal. Currently, he serves as EVP, Research & Innovation, Global & Ad Effectiveness, ARF. Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for over 40 years. His publications cover a wide range of media and marketing topics. He is a recipient of an ARF Lifetime Achievement Award (2015).

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