Horst StippMember since April 2016Contact Horst
- EVP, Research & Innovation ARF
- LinkedIn: https://www.linkedin.com/in/horst-stipp-749b685/
- New York New York
- 10016 USA
Horst Stipp joined The Advertising Research Foundation in January 2011 after a long career in research at NBC Universal. Currently, he serves as EVP, Research & Innovation, Global & Ad Effectiveness, ARF. Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for over 40 years. His publications cover a wide range of media and marketing topics. He is a recipient of an ARF Lifetime Achievement Award (2015).
Articles by Horst All articles by Horst
- Attention, Please: Attention To Advertising Hot Topic Today in
Marketing Insider on
Many of the recent studies on attention to advertising use biometric and neuroscience-based methods to provide a direct measurement.