Articles by Mark All articles by Mark
- OTT Budgets: The Latest Target For Ad Fraudsters in
MAD on
01/24/2020
Ad fraudsters are constantly finding new ways to raid media budgets. Right now, many OTT budgets represent a free lunch.
- No, Digital Media Did Not Solve The Wanamaker Conundrum in
MAD on
08/15/2019
The truth is, digital media is often a source of waste that goes far beyond Wanamaker's worst nightmares.
Comments by Mark All comments by Mark
- No, Digital Media Did Not Solve The Wanamaker Conundrum
by
Mark Andrews
(MAD on
08/15/2019)
I agree, some senior marketers don't have the energy or appetite however I'm seeing more and more advertisers place media investment and specifically digital higher on the business agenda. The result is that whilst they don't always know the right questions to ask, they realise it's a priority. Awareness is just the first step, that's when they often reach out to us for help.
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