Mark AndrewsMember since August 2019Contact Mark
- Senior Digital Consultant ID Comms
- E16GL GBR
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- No, Digital Media Did Not Solve The Wanamaker Conundrum in
The truth is, digital media is often a source of waste that goes far beyond Wanamaker's worst nightmares.
Comments by Mark All comments by Mark
- No, Digital Media Did Not Solve The Wanamaker Conundrum
I agree, some senior marketers don't have the energy or appetite however I'm seeing more and more advertisers place media investment and specifically digital higher on the business agenda. The result is that whilst they don't always know the right questions to ask, they realise it's a priority. Awareness is just the first step, that's when they often reach out to us for help.