Mark Chmiel

Member since April 2020Contact Mark

Former EVP, CMO Denny's Restaurants. Current CMO, trustd.ai, and Professor Marketing & Economics, Mercy College, NY

Advice For Restaurateurs In 'New' Future in Marketing Insider on 05/04/2020
For one: Plan ways to handle customer concerns. Establish a thorough, step-by-step safety program for your restaurant.

Is It Time For Marketers To 'Rethink Everything' About Their Organizations? by Richard Whitman (Mediapsssst on 05/13/2020)
The headline is spot on, the analyis is too narrow.  Rather than worry about tactics like their agencies, brands need to do a full-blown anlysis of their customers and consumers---the world is drastically changing and they better be prepared.  Then they need to "rethink everything about their org."  Now more than ever, be customer centric----especially organizationlly and structually, not just tactics.

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