Username
Password
Remember me
Forgot your password?
All we seem to focus on in the industry these days is left brain-related: data, technology, analytics, short-term performance. Have we swung too far?
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision.
And with that ABC "yellow' campaign he discovered an emerging band called Coldplay, yes that one, and put their song "yellow" underneath the promo video! THAT was Coldplay's first mass exposure to US audiences. True story.....
Interactivity will become a more and more powerful tool as consumers start to look for it or recognize when it is available. It didn't gain consumer acceptance 20 years ago with TV, but now in digital video (desk top lap top, mobile) with the screen 2 feet from our eyes and 2 inches from our fingertips........content is being consumed in more of a lean-in manner now.......thus the results!
Yes that is true...............how about RADIO's $6 to $1 ROI..............let's start with a scaled medium like that!!!!!
I would add that 62% of mobile content consumption actually occurs on a mobile device......in the home. Yeah, it's now like another appendage, but outside of the home it is primary used still as a phone. Anyone want to guess what the most mobile medium is....????
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.