Tim SpenglerMember since December 2013Contact Tim
- President M1/US Dentsu Aegis Network
- New York New York
- 10019 USA
Articles by Tim All articles by Tim
- Does Your Chapeau Still Fit? in
All we seem to focus on in the industry these days is left brain-related: data, technology, analytics, short-term performance. Have we swung too far?
- Why John Wanamaker Is Finally Smiling in
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision.
Comments by Tim All comments by Tim
- Interactive Video Ads Garner Best Engagement
(Mobile Marketing Daily on
Interactivity will become a more and more powerful tool as consumers start to look for it or recognize when it is available. It didn't gain consumer acceptance 20 years ago with TV, but now in digital video (desk top lap top, mobile) with the screen 2 feet from our eyes and 2 inches from our fingertips........content is being consumed in more of a lean-in manner now.......thus the results!
- Programmatic Rocks, But Don't Ignore The Gold Nuggets
(Programmatic Insider on
Yes that is true...............how about RADIO's $6 to $1 ROI..............let's start with a scaled medium like that!!!!!
- Mobile Isn't As Huge As It's Hyped To Be (Yet) - Here's Why
(Mobile Insider on
I would add that 62% of mobile content consumption actually occurs on a mobile device......in the home. Yeah, it's now like another appendage, but outside of the home it is primary used still as a phone. Anyone want to guess what the most mobile medium is....????