Paul Neto

Member since July 2020Contact Paul

CMO Measure Protocol
www.measureprotocol.com
LinkedIn: https://www.linkedin.com/in/paulneto/
Twitter: measureprotocol
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Paul Neto is Chief Marketing Officer at Measure Protocol, a consumer intelligence technology company that transforms behavioral data into a competitive advantage. He believes that by changing the fundamental principles of data collection, with better access to valuable behavioral data, both brands and individuals can benefit. www.measureprotocol.com

Articles by Paul All articles by Paul

Trust Is The Path To Accessing Better Consumer Data in Marketing Insider on 12/04/2020
Respondents operating in an ecosystem prioritizing privacy, data control, transparency and accountability provided higher-quality data.
Millennials, Gen Z: What They Really Think About Today's News in Marketing Insider on 07/07/2020
Social media has long been blamed for falsely spreading "fake news," but Gen Z-ers and millennials are taking it all in with a grain of salt.

Comments by Paul All comments by Paul

Millennials, Gen Z: What They Really Think About Today's News by Paul Neto (Marketing Insider on 07/07/2020)
Hi Michael - it's very true indeed that the lines are blurred between channels and for most, even us in the industry, have trouble attributing where their information comes from exactly. Though what is interesting is when you ask them, where do they perceive it to come from may be the critical question!
Millennials, Gen Z: What They Really Think About Today's News by Paul Neto (Marketing Insider on 07/07/2020)
Hi Fred - this link provides some context and a link to a study PDF. https://www.measureprotocol.com/blog/millennials-and-gen-z-during-covid-19Thanks!Paul

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