Rebecca Armstrong

Member since October 2020Contact Rebecca

CEO North
www.north.com
Facebook: https://www.facebook.com/northagency/
LinkedIn: https://www.linkedin.com/company/north
Twitter: @north
97209 USA

With a career in agency and design management spanning 30 years, Rebecca has seen trends come and go, but in her opinion three enduring marketing tenets remain: 1) tell the truth 2) make it fascinating 3) your customer will do what's easiest. She has presided over fruitful collaborations with many brands including Columbia Sportswear, Nike, Keen Footwear, Hydro Flask, Dr Martens (shoes), Boeing and The Bill & Melinda Gates Foundation among others. She is most proud of the work she has done with her partners at North to build a national powerhouse known for the craft of its strategic thinking as well as its creative output.

Articles by Rebecca All articles by Rebecca

'Irrelevant' and Other Dirty Words: The State Of Advertising Agencies in MAD on 09/10/2024
We're hearing it's more difficult for agencies to project revenue, to staff their agency, and to gain a deep understanding of a client's business beyond the project at hand. Some even feel reduced to order takers.
For Brands And Agencies Alike This Is The Dawning Of The Age Of Aquarius in MAD on 01/28/2021
Before you tear off your clothes and dance with wild abandon, let me explain why this is a good thing. Aquarius is the sign of innovation. I'd say the last ten months, as miserable as they have been, have yielded some ground-breaking developments.
The Non-Linear Consumer Purchase Process (Or The Messy Middle Of Mattress Buying) in MAD on 10/01/2020
The modern consumer spends way too long mired down in the middle of the purchase process.

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