Rebecca Armstrong
Member since October 2020Contact Rebecca- CEO North
- www.north.com
- Facebook: https://www.facebook.com/northagency/
- LinkedIn: https://www.linkedin.com/company/north
- Twitter: @north
- 97209 USA
With a career in agency and design management spanning 30 years, Rebecca has seen trends come and go, but in her opinion three enduring marketing tenets remain: 1) tell the truth 2) make it fascinating 3) your customer will do what's easiest. She has presided over fruitful collaborations with many brands including Columbia Sportswear, Nike, Keen Footwear, Hydro Flask, Dr Martens (shoes), Boeing and The Bill & Melinda Gates Foundation among others. She is most proud of the work she has done with her partners at North to build a national powerhouse known for the craft of its strategic thinking as well as its creative output.
Articles by Rebecca All articles by Rebecca
- 'Irrelevant' and Other Dirty Words: The State Of Advertising Agencies in
MAD on
09/10/2024
We're hearing it's more difficult for agencies to project revenue, to staff their agency, and to gain a deep understanding of a client's business beyond the project at hand. Some even feel reduced to order takers.
- For Brands And Agencies Alike This Is The Dawning Of The Age Of Aquarius in
MAD on
01/28/2021
Before you tear off your clothes and dance with wild abandon, let me explain why this is a good thing. Aquarius is the sign of innovation. I'd say the last ten months, as miserable as they have been, have yielded some ground-breaking developments.
- The Non-Linear Consumer Purchase Process (Or The Messy Middle Of Mattress Buying) in
MAD on
10/01/2020
The modern consumer spends way too long mired down in the middle of the purchase process.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
