- Where Xbox Lives
Online Media Daily, Alex Miller - Wednesday, December 7, 2005
Consumers eagerly play along in campaigns for Xbox Live and Xbox 360, ...
- Market Focus: Hispanic Women
MediaDailyNews, Alex Miller - Monday, March 28, 2005
With a combined purchasing power of more than $700 billion and a ...
- Cross-Media Case Study: Building a Better Base
OMMA Magazine, Alex Miller - Tuesday, January 24, 2006
At the heart of Scion's youth-targeted "What Moves You" campaign is a ...
- Market Focus: Calling All Pets
OMMA Magazine, Alex Miller - Thursday, March 31, 2005
Marketing to the Fido Faction ...
- Cross-Media Case Study: Secret Agent of Change
OMMA Magazine, Alex Miller - Tuesday, February 21, 2006
Online-only brand Esurance migrates to TV and radio as super-sleuth Erin Esurance ...
- Cross-Media Case Study: Child's Play
OMMA Magazine, Alex Miller - Tuesday, November 29, 2005
Cartoon Network's Tickle U Web site is taking a leading role in ...
- Cross-Media Case Study: Where Xbox Lives
OMMA Magazine, Alex Miller - Monday, October 31, 2005
Consumers eagerly play along in campaigns for Xbox Live and Xbox 360. ...
- Market Focus: Hispanic Women
OMMA Magazine, Alex Miller - Thursday, April 28, 2005
Translating Spanish Into Ad Dollars ...
- Cross-Media Case Study: Defining IS
OMMA Magazine, Alex Miller - Wednesday, March 15, 2006
Lexus drives its new luxury sedan into the market with a multidimensional ...
- Cross-Media Case Study: Dove Tales
OMMA Magazine, Alex Miller - Tuesday, April 18, 2006
Following its successful "Campaign for Real Beauty" wasn't easy, but Unilever's Dove ...
- All Aboard ''BSG''
OMMA Magazine, Alex Miller - Tuesday, March 21, 2006
Sci-fi fans waited decades for the next generation of the late-1970s TV ...
- Cross-Media Case Study: Brave New Line
OMMA Magazine, Alex Miller - Thursday, December 29, 2005
>New Line Cinema leads the pack of Hollywood studios boosting the Web ...
- Media Circus: Replacing the Voice of God
OMMA Magazine, Alex Miller - Wednesday, May 18, 2005
With Dan Rather, Ted Koppel, Peter Jennings, and Tom Brokaw all hanging ...
- Media Circus: P2P Friends of the Court
OMMA Magazine, Alex Miller - Thursday, April 28, 2005
P2P Friends of the Court ...
- Frontline News
OMMA Magazine, Alex Miller - Tuesday, November 28, 2006
At newspapers across the country, reporters are being turned into videographers in ...
- Measuring the 'cast
OMMA Magazine, Alex Miller - Friday, September 22, 2006
Advertisers may be intrigued by the podcast, but assessing its ROI hasn't ...
- Creative All Star: Jeff Benjamin, Interactive Creative Director, Crispin Porter + Bogusky
OMMA Magazine Supplement, Alex Miller - Tuesday, September 27, 2005
In 2003, when Jeff Benjamin joined Miami hot shop Crispin Porter + ...
